Announcement archive ·
A new shape for iPhone.
Apple’s September 2026 event introduced iPhone Duo, iPhone 18 Pro and Pro Max, two new Apple Watch generations, and AirPods 5.[1]
By 941am · Published 12 September 2026 · Independent summary of Apple’s announcements.
The event began at 10 a.m. Pacific on September 9 — 1 a.m. on September 10 in Singapore. This archive uses Apple’s US announcement date. Availability dates below describe the announced first launch, not the date of the presentation.[7]
iPhone Duo
Apple’s first foldable iPhone opens from a 5.4-inch outer display into a 7.6-inch inner display. It combines A20 Pro with a titanium enclosure and Touch ID in the side button. Its two displays support new camera previews and multitasking layouts.[2]
The phone comes in star white and night sky, with 256GB, 512GB, 1TB, or 2TB of storage. US pricing starts at $1,999. Pre-orders are scheduled for October 16, followed by first availability on October 23 with iOS 27.1.[2]
iPhone 18 Pro & Pro Max
Both Pro models introduce A20 Pro, a variable-aperture 48MP main camera, a smaller Dynamic Island, and revised vapor-chamber cooling. The camera adds manual controls for aperture, shutter speed, and white balance.[3]
US starting prices are $1,199 for Pro and $1,299 for Pro Max. Both offer 256GB through 2TB of storage, with black, silver, glacier, and burgundy finishes. Pre-orders begin September 12; first availability is September 18.[3]
Two new Apple Watches
Apple Watch Series 12
Series 12 introduces the S11 chip and a new Health Sensing System. More frequent heart-rate and heart-rate-variability measurements support a daily readiness score. Apple also announced Audio Intelligence features for later in the year. US pricing starts at $399, with first availability on September 18.[4]
Apple Watch Ultra 4
Ultra 4 updates Apple’s outdoor-focused watch. Apple reports up to 45 hours of Max Extended Workout tracking; that figure describes the named workout mode, not ordinary daily battery life. US pricing starts at $799, with first availability on September 18.[5][1]
AirPods 5
The fifth-generation open-ear AirPods introduce an updated acoustic architecture and improved Active Noise Cancellation. Apple offers a $129 configuration and a $149 configuration with a Wireless Charging Case in the US. Orders opened on September 9, with first availability on September 18.[6]
Launch dates & prices
All five lines were announced September 9. As of this article’s publication on September 12, their announced retail launch dates were still ahead. Prices are starting prices in US dollars; regional availability and configurations vary.
| Product | Pre-order | First availability | From (US) |
|---|---|---|---|
| iPhone Duo[2] | 16 Oct 2026 | 23 Oct 2026 | $1,999 |
| iPhone 18 Pro[3] | 12 Sep 2026 | 18 Sep 2026 | $1,199 |
| iPhone 18 Pro Max[3] | 12 Sep 2026 | 18 Sep 2026 | $1,299 |
| Apple Watch Series 12[4] | 9 Sep 2026 | 18 Sep 2026 | $399 |
| Apple Watch Ultra 4[5] | 9 Sep 2026 | 18 Sep 2026 | $799 |
| AirPods 5[6] | 9 Sep 2026 | 18 Sep 2026 | $129 |
Sources & image credits
This article paraphrases Apple’s announcements. Specifications and performance claims are attributed to Apple, not independent testing. Sources checked September 12, 2026.
- Apple event — September 9, 2026 · Apple
- Apple unveils iPhone Duo · Apple
- Apple debuts iPhone 18 Pro and iPhone 18 Pro Max · Apple
- Introducing Apple Watch Series 12 · Apple
- Apple unveils Apple Watch Ultra 4 · Apple
- Apple introduces AirPods 5 · Apple
- Hello Developer — event time · Apple
All four photographs are Apple Newsroom images, credited to Apple. Optimized copies are served locally. The Duo photographs come from source 2; the Pro and Pro Max photographs come from source 3. Copyright remains with Apple; no open image license is recorded. These images are not covered by the Wikipedia content license used elsewhere in this archive.