2 February 2024 · Vision

Apple Vision Pro

Apple Vision Pro

Apple Vision Pro product photograph

BobSmith810 · CC BY 4.0

Why it mattered

Vision Pro is Apple's most expensive new-category launch since the Lisa, and the comparison is useful: like Lisa, it previewed an interface (visionOS, eye-and-hand input) at a price few buyers would pay. Whether it becomes a Mac or a Lisa depends on cheaper successors.

Models and prices

Model / configReleasedKey specsUS launch priceIn 2025 dollars (estimate)
Apple Vision Pro 256 GB2 Feb 2024M2 + R1, micro-OLED$3,499≈ $3,590

Inflation-adjusted prices are estimates: launch price × (US CPI-U 2025 annual average 321.943 ÷ CPI-U annual average of the launch year), rounded to the nearest $10. Source: U.S. Bureau of Labor Statistics, series CUUR0000SA0. US list prices only; they ignore currency, taxes and carrier subsidies.

What came before and after

Before: no Apple headset. After: Apple Vision Pro (M5), October 2025.

Buying and collecting notes

Early units are too new to be collectible; check that the Light Seal fits.

Questions

When was Apple Vision Pro released?
Announced 5 June 2023, released in the US on 2 February 2024.
How much does Vision Pro cost?
$3,499 for 256 GB.
What chips are in Vision Pro?
M2 and R1.
Is there a newer Vision Pro?
Yes, a model with M5 was announced in October 2025.

Sources

Apple Vision Pro was released on 2 February 2024.

The Apple Vision Pro is a head-worn computer developed by Apple. It was announced on June 5, 2023, at Apple's Worldwide Developers Conference (WWDC) and was released first in the US, then in global territories throughout 2024. Apple Vision Pro uses 3D tracking and camera passthrough to give an augmented reality (also known as mixed reality) experience of the user's environment. Apple Vision Pro is Apple's first new major product category since the release of the Apple Watch in 2015.

Apple markets Apple Vision Pro as a spatial computer where digital media is integrated with the real world. Physical inputs—such as motion gestures, eye tracking, and speech recognition—can be used to interact with the system. Apple has avoided marketing the device as a virtual reality headset when discussing the product in presentations and marketing.

The device runs visionOS, a mixed-reality operating system derived from iPadOS frameworks using a 3D user interface; it supports multitasking via windows that appear to float within the user's surroundings, as seen by cameras built into the headset. A dial on the top of the headset can be used to mask the camera feed with a virtual environment to increase immersion. The OS supports avatars (officially called "Personas"), which are generated by scanning the user's face; a screen on the front of the headset displays a rendering of the avatar's eyes ("EyeSight"), which are used to indicate the user's level of immersion to bystanders, and assist in communication.

On October 15, 2025, Apple announced an updated Apple Vision Pro featuring the M5 chip, which delivers improved performance, enhanced display rendering, extended battery life, and support for up to 120 Hz refresh rates. The updated model also introduced the Dual Knit Band, a redesigned headband option designed for improved comfort and fit.

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