24 April 2015 · Apple Watch

Apple Watch (1st generation)

Standard · Edition · Sport

Apple Watch (1st generation) product photograph

KK IN HK · Public domain

Why it mattered

The first Apple Watch was Apple's attempt to sell technology as jewellery: a $349 Sport model, a stainless-steel Watch and a solid 18-karat gold Edition from $10,000. It was slow and app-heavy; Apple later repositioned it around fitness and health, and dropped gold.

Models and prices

Model / configReleasedKey specsUS launch priceIn 2025 dollars (estimate)
Apple Watch Sport 38 mm24 Apr 2015S1, aluminium$349≈ $470
Apple Watch 38 mm24 Apr 2015stainless steel$549≈ $750
Apple Watch Edition24 Apr 201518k gold$10,000≈ $13,580

Inflation-adjusted prices are estimates: launch price × (US CPI-U 2025 annual average 321.943 ÷ CPI-U annual average of the launch year), rounded to the nearest $10. Source: U.S. Bureau of Labor Statistics, series CUUR0000SA0. US list prices only; they ignore currency, taxes and carrier subsidies.

What came before and after

Before: iPod nano 6th gen worn as a watch. After: Series 1 and Series 2 (September 2016).

Buying and collecting notes

Gold Editions are collectible but can't run recent watchOS; check activation lock.

Questions

When was the first Apple Watch released?
Announced 9 September 2014, released 24 April 2015.
How much did the first Apple Watch cost?
From $349 for the 38 mm Sport.
How much was the gold Apple Watch Edition?
From $10,000 up to $17,000.
What chip did it use?
Apple S1.

Sources

Apple Watch (1st generation) was released on 24 April 2015.

The Apple Watch is a line of smartwatches developed and marketed by Apple. It has fitness tracking, health-oriented capabilities, and wireless telecommunication, integrating with watchOS and other Apple products and services. The first Apple Watch was released in April 2015, and quickly became the world's best-selling wearable device. 4.2 million were sold in the second quarter of fiscal 2015, and more than 115 million people were estimated to use an Apple Watch as of December 2022. Apple has introduced a new generation of the Apple Watch with improved internal components each September – each labeled by Apple as a 'Series', with certain exceptions.

Each Series has been initially sold in multiple variants defined by the watch casing's material, color, and size (except for the budget watches Series 1 and SE, available only in aluminum, and the Ultra, available only in 49 mm titanium), and beginning with the Series 3 and Series 11, by the option in the aluminum variants for LTE and 5G cellular connectivity, respectively, which comes standard with the other materials. The band included with the watch can be selected from multiple options from Apple, and watch variants in aluminum co-branded with Nike and in stainless steel co-branded with Hermès are also offered, which include exclusive bands and colors. Any user may use digital watch faces carrying those companies' branding.

The Apple Watch operates in conjunction with the user's iPhone for functions such as configuring the watch and syncing data with iPhone apps, but can separately connect to a Wi-Fi network for data-reliant purposes, including communications, app use, and audio streaming. LTE and 5G-equipped models can also perform these functions over a mobile network, and can make and receive phone calls independently when the paired iPhone is not nearby or is powered off. The oldest iPhone model that is compatible with any given Apple Watch depends on the version of the operating system installed on each device. As of September 2025, new Apple Watches come with watchOS 26 preinstalled and require an iPhone running iOS 26, which is compatible with the iPhone 11 or later.

The Apple Watch is the only smartwatch fully supported for the iPhone, as Apple restricts the APIs available in other smartwatches, so other smartwatches always have less functionality.

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